Wednesday, July 19, 2006

Title & Meta Tags

Place the TITLE first, directly after the HEAD tag. Spend the most time writing the text of your title tag as it is given the most weight of the META type tags. For SEO purposes, your company name may be the least important thing to have in your title.

Include your most important keyword phrases at the beginning of your title.

Include a META DESCRIPTION tag. Include the most important keyword phrase as close to the beginning of the description as possible.

Note: The description is sometimes used in search engine results so ensure that you describe your site attractively. The description is now given no real ranking weight in Google rankings. Usecan use our Meta Tag Generator to get the format of meta tags.

Include a META Keyword tag. Although most of the major search engines do not use keywords in their rankings you should add keywords. Ensure that you at least have keywords on your home page as directories / search engines sometimes use your title, description and keywords to populate their listings.

If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds.

Remove other meta tags (like author), unless you know for sure that they are necessary. The keywords meta tag is good to have, at least on your home page, as some directories get their information from your keywords.

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