Names - Domain Names, Images, Alt

1) Whenever it Choose a domain name that includes your keyword phrase. The search engines don't really care if it .com or not. Try different extensions such as .NET, .ORG or .INFO.

2) The major search engines view characters like hyphen "-" as a space. Register domain names with the keyword phrases separated by hyphens.

3) Include an ALT (alternative text) attribute in image tags. Include the most important keyword phrases. Do not overdo the use of ALT text. If your overall keyword is getting too high reduce the number of these. Do not overuse this technique.

4) Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores. I do not recommend spending time renaming existing pages. Example: free-directories

5) Name directories after your keyword phrases, using hyphens or underscores to separate the keywords.

6) If you use an image map, include HTML links, as some search engines do not follow image map links. Plus image maps do not offer search engines any link text to index. So, try to avoid the use of image maps as they do not help with your search engine optimization efforts.