How to Build a High-Traffic Web Site (or Blog) #2

By Steve Pavlina http://www.stevepavlina.com/blog/

2. Create original content.

Virtually everything on this site is my own original content. I rarely post blog entries that merely link to what others are writing. It takes more effort to produce original content, but it’s my preferred long-term strategy. I have no interest in creating a personal development portal to other sites. I want this site to be a final destination, not a middleman.

Consequently, when people arrive here, they often stick around for a while. Chances are good that if you like one of my articles, you may enjoy others. This site now has hundreds of them to choose from.

You can visit the articles section to read my (longer) feature articles or the blog archives to see an easy-to-navigate list of all my blog entries since the site launched.
Yes, there’s a lot to read on this site, more than most people can read in a day, but there’s also a lot of value (see rule #1).

Some people have told me they’ve read for many hours straight, and they leave as different people. I think anyone who reads my work for several hours straight is going to experience a shift in awareness. When you read a lot of dense, original content from a single person, it’s going to have an impact on you.

And this content is written with the intention that it help you grow.

Although I’m not big on competing with others, it’s hard to compete with an original content site. Anyone can start their own personal development web site, but the flavor of this site is unique simply because no one else has had the exact same experiences as me.

While I think sites that mainly post content from others have the potential to build traffic faster in the beginning, I think original content sites have an easier time keeping their traffic, which makes for a more solid, long-term foundation. Not everyone is going to like my work, but for those that do, there’s no substitute.