Much of your success will depend on lifting your CTR as high possible. Obviously, the more people who click on your ads the more money you should make, but it's not always easy to know when you're inviting as many people as possible to get clicking. I've gone from less than 1% CTR to over 8% on some sites but I know of some sites that are getting over 30% CTR!
Your CTR will depend on a number of different factors, including:
- Site Content - Some types of content get more clicks than others (but don't necessarily make more money per click...)
- Site Design - I will talk more on this blog about the importance of ad placement and how they look.
- Number Of Links - Why give your ads competition? If people want to click away from the page, you should get paid for it.
- Ad Relevancy - If you're not getting served ads that are relevant to your content, you're going to have a low CTR.
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